The sector of the footwear of sport is a huge market. There are many brands trying to carve a niche among the many different international, launching new concepts and products flooding the stores much more innovative. The trend sport and fitness continues to seek new fields in the world of fashion and the technology cutting-edge.
Besides the aesthetics, and comfort, there are other criteria that are highlighted to draw attention of customers increasingly requested. The craze for fitness in the coming years will see new proposals to hold the line, improve running, run better and have feelings similar to walking barefoot.
Among the new concepts of shoes, the EasyTone Reenew created by Reebok, proposes the muscular work of the legs and buttocks, with the simple act of walking. The principle is based on the existence of a support zone limited to the heel and toe.
The shoes also generate a certain imbalance, forcing the body to rebalance, by involving the muscles of the legs with every step. The EasyTone Reenew aims to firm and tone the body, without extra effort, rather than walking.
Sensation of bare feet
On the side of MBT and Sano by Mephisto, the emphasis on a concept that would facilitate the hike, but taking advantage of some instability created to promote the support on the ground and phase of propulsion, allowing movement swingarm. The pressure above the knee is reduced by 19%. Bringing this type of footwear allows the force muscle to work better and improve the circulation of blood.
The tendency of the new range of shoes, simulate the sensations similar to that of bare feet. Thus, brands like Ecco, Merrell, and Decathlon have launched a market model.
The principle is based on the damping nature of the feet that act as shock absorbers, using the tone muscle and deformed along the way.
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